Winter is not here fully yet, but retailers are already starting to flood your mailbox and inbox with holiday shopping suggestions. Now’s the time to load up your cart with ways to prepare your budget for holiday spending. Forecasts indicate 2021 could be a prime season for packing our sleighs with holiday gifts. Professional services firm Deloitte predicts retail sales this holiday season will rise 7% to 9% compared with last year. Those projected increases would come on top of an 8.3% rise in holiday sales in 2020 compared with 2019, despite the COVID-19 pandemic, according to the National Retail Federation. Americans rang up $789.4 billion in retail sales during the 2020 holiday season, the federation says. Be aware that holiday shopping this year could leave a giant lump of coal in your own stocking. Salesforce, which sells software for customer relationship management, expects consumer prices to soar 20% this holiday season due to severe disruptions in the global supply chain. No matter how much money you intend to stuff into your holiday gift giving this year, it’s smart to get your finances in shape sooner rather than later. Follow these seven tips to help ensure there’s still some change jingling in your pocket after the New Year.
1. Make a Shopping List (and Check It Twice)
Making a list can help you organize your holiday shopping as well as your holiday finances. Sure, you can go the paper-and-pen route to develop your list, but apps offer some elf-like assistance. Among them are Gift List Diary, Gift-Planner, Giftster and Santa’s Bag. Regardless of how you assemble that list, figure out who the gift recipients will be and how much you feel comfortable spending on each person. You could set a $50 limit per relative and $25 limit per friend, for example. Compiling this list can help you come up with an overall holiday budget—and sticking to the list can help you avoid overspending. In a 2019 credit survey, 60% of Americans surveyed acknowledged overspending during the holiday season.
2. Count Your Cash
Look at the balances in your checking and savings accounts—including any funds you’ve been setting aside specifically for holiday purchases—and add up how much cash you have available for holiday spending. Coupled with making a shopping list, reviewing your cash situation will help determine how much money you’ll have to earmark for the holiday season. If possible, stash your available cash in a dedicated holiday fund and don’t spend more than what’s in the fund.
3. Be Realistic
Did you lose your job during the pandemic and are still unemployed? Were you laid off but are now back at work? Either way, you may want to conserve cash this holiday season. Relatives and friends should understand if you find yourself in a tough situation and can’t be as generous as you normally are. You might even choose to step away from some gift-giving traditions altogether, such as the annual gift exchange at work. If you’re struggling financially or even if you’re on solid footing, don’t feel guilty if you need to spend less than you might have in previous years. A simple gesture such as a card with a small box of treats will still be appreciated. Or consider DIY gifts. A DIY item lends a personal touch and can save you money. It could be a tin of chocolate fudge, a homemade candle, a handcrafted necklace, a unique wooden toy or even a “gift certificate” for a home-cooked meal.
4. Squeeze Extra Money From Your Budget
Searching for ways to cut costs so you can put more money for holiday shopping? Here are several tips:
- Scrutinize how much you’re spending on food. Can you cut back on dining out? Can you reduce your grocery bill? You can apply these savings to holiday expenses.
- Consider cutting the cord. Maybe you’ve signed up for several streaming services and you’re still paying for cable TV. Can you carve out more money for holiday shopping by getting rid of cable or a couple of the streaming services you’re not using much?
- Delay purchases for yourself. Chances are, you can put off buying a new pair of shoes or a new TV until after the holidays.
- Kick the coffee shop habit. You may love picking up a couple of lattes each workday at your favorite coffee shop, but those cups can add up quickly. Consider making coffee at home, at least until the holidays are over, to decrease the budget for your daily brew.
- Sign up for shopping apps. These apps may let you collect money on everyday purchases.
5. Do the Credit Card Math
Ahead of online and in-store shopping excursions, decide how much you can afford to put on your credit cards without sinking into holiday debt. If you rely on holiday shopping to rake in credit card rewards, go back to how much cash on hand you have as well as the extra rewards you’ll accumulate at the end of the buying season (and in January). This enables you to calculate how much you can safely charge to maximize rewards without erasing their value by paying interest on purchases.
6. Maximize Your Credit Card Rewards
If you’ve been stockpiling your earned points or cash back, you could slash at least some of your holiday budget by cashing in those rewards. Rewards often can be used for gift cards that you could then use to buy gifts—or just give the gift cards, since you know that’s what the kids probably want anyway. (Just keep in mind that gift cards tend to offer less value when redeeming reward points.) Or get cash back and use that to pay for purchases. Just be sure you request your rewards in time to use them for the holidays.